Intl J Adv
Introduction
International Journal of Advertising, 41(6)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Editorial
Future needs in gender and LGBT advertising portrayals
—Charles R. Taylor [] []
Are many too much? Examining the effects of multiple influencer endorsements from a persuasion knowledge model perspective
—Nils S. Borchers, Jens Hagelstein & Johannes Beckert [] []
The effects of customer consumption goals on artificial intelligence driven recommendation agents: evidence from Stitch Fix
—Juran Kim, Seungmook Kang & Joonheui Bae [] []
Meaning transfer in celebrity endorsement and co-branding: meaning valence, association type, and brand awareness
—Shiyun Tian, Weiting Tao, Cheng Hong & Wan-Hsiu Sunny Tsai [] []
The unintended effects of health information base rates on health risk estimates and behavioral intentions
—Christopher L. Newman & Saim Kashmiri [] []
Priming movie product placements: New insights from a Cross-National case study
—Siva K. Balasubramanian & Giacomo Gistri [] []
Interdependent self-construal and number of Twitter followers: consumer responses to alcohol industry corporate social responsibility (CSR) campaign on Twitter
—Jinho Joo, Yoon-Joo Lee & Hye Jin Yoon [] []
Exploring the functional distinction between Hindu religiosity and spirituality in direct and indirect domestic violence prevention PSAs: a study of bystander intervention in the era of COVID-19
—Sidharth Muralidharan & Sanjukta Pookulangara [] []
Death primes in advertisements: how international advertisers can ensure their message is effective
—Elizabeth A. Minton, Heejung Park & Nathalie Spielmann [] []