International Conference on Crypto-Marketing
Introduction
Columbia Business School, 5-6 Dec 2022; Deadline 15 Sep
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: Revisits
Author: Matthew Quint
International Conference on Crypto-Marketing
Call for papers deadline is 15 September 2022 for this conference at Columbia Business School in collaboration with theInternational Journal of Research in Marketing.
Organizers:泭(Columbia Business School) and(University of Lucerne)
For any questions email:泭globalbrands@gsb.columbia.edu
In 2022, crypto and NFTs (so-called non-fungible tokens) have become the latest buzz words in emerging technologies and marketing. Bitcoin investment and use has become mainstream enough that governments around the world have moved from regulatory discussions to decisions. Blockchains and distributed ledgers with smart contract features (Ethereum, Solana, Binance) continue to grow and spur new business models for both start-ups and corporate initiatives.
啦堯梗泭, to be held on December 5 and 6 at Columbia Business School in New York City, invites academic researchers to present their research and debate the benefits and pitfalls of crypto-marketing. The conference will include talks from industry practitioners to create a discussion that examines how NFTs, crypto, and distributed ledger technology, will play a key role in physical and digital marketplaces, as well as how the brands built on these technologies work to scale them into the mainstream.
We invite researchers that work on a wide variety of crypto-marketing research to submit their work. Papers to be presented at the conference may be empirical or conceptual, and the focus may be strategic, behavioral or modeling-focused. We understand that crypto-marketing is a fast-moving area; some research may therefore still be work-in-progress. Therefore, we ask for a title page stating authors, university affiliations, and contact information, followed by eight (8) Powerpoint slides that describe the research question, conceptual framework, methodology, results, and practical and theoretical implications.