Res Apps Mar
Introduction
Recherche et Applications en Marketing, 37(2)
POSTING TYPE: TOCs
Principles, methods, contributions, and limitations of design science research in marketing: Illustrative application to customer journey management
—Florence Jacob, Virginie Pez, and Pierre Volle [] []
Moderating effects of trait curiosity and self-efficacy in the effect of the online virtual booth on specific curiosity and behavioral intention
—Marie Beck [] []
Between fear of and desire for the digitalization of retailing: An initial conceptualization to understand the ambivalent reactions of shoppers
—Fabien Rogeon, Aurélia Michaud-Trevinal, and Isabelle Collin-Lachaud [] []
The historical approach to marketing and consumption: Contributions and research programmes
—Helene Gorge and Anthony Galluzzo [] []
Understanding consumption-motivated school bullying: A proposal for an analytical framework, research perspectives, and implications
—Sarah Benmoyal Bouzaglo [] []