J Macromar
Introduction
Journal of Macromarketing, 42(3)
INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs
Commentary
Despair, Rigging, Anger, and Degrowth
—Raymond Benton,, Jr [] []
Research
The 7A Framework: Extending the 4A Framework Based on Exchanges in Subsistence Marketplaces in India and Vietnam
—Tapan Sarker, Subhendu Dey, Moutusy Maity, Denni Arli, and Giang Nguyen [] []
Drivers, Barriers, and Facilitators of Entrepreneurship at BoP: Review, Conceptual Framework and Research Agenda
—Avinash Kumar, Rajeev Kumra, and Ramendra Singh [] []
Stakeholders as Value Creators: The Role of Multi-Level Networks in Employee Wellness Programs
—Cecilia Ruvalcaba, Duygu Akdevelioglu, and Jonathan Schroeder [] []
‘Give It Up!’: A Macro-Social Marketing Approach to India’s Clean Cooking Fuel Access
—Sujit Raghunathrao Jagadale and Joya Kemper [] [Google Scholar]
Book and Media Reviews
Book Review: Adam McKay (2021), Don’t Look Up by Netflix, 2h 18m by Adam McKay
—Deniz Atik, Aras Ozgun, and Nikhilesh Dholakia []
Book Review: Regeneration: Ending the Climate Crisis in One Generation by Paul Hawken
—Mark Peterson []
Book Review: Marketization: Theory and Evidence from Emerging Economics by Himadri Roy Chaudhuri and Russell W. Belk
—Farzana Quoquab and Jihad Mohammad []
Book Review: The Aging Consumer: Perspectives from Psychology and Marketing by Carolyn Yoon
—Akshat Jain []