ÂÜÀòÉç¹ÙÍø

J Historical Res Mar

Introduction

Journal of Historical Research in Marketing, 14(3)

POSTING TYPE: TOCs


Marketing communications in a time of change: mobility providers, safety and women during the interwar period in the UK and North America
Graham Gladden []

The art of propaganda: marketing nationhood through visual imagery
Paul Freathy, Iris Thomas []

Forging the nation state: an advertising history of Tata Steel, India
Hari Sreekumar, Sankalp Pratap []

All that glistens is not (green) gold: historicising the contemporary chlorophyll fad through a multimodal analysis of Swedish marketing, 1950–1953
Lauren Alex O’Hagan []