Applied Mar Analytics
Introduction
Applied Marketing Analytics, 8(1)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Towards a theory of analytics and guidelines for practitioners
—Vriens, Marco [] []
Unlocking the full potential of social listening platforms through prescriptive-based intelligence
—McGuirk, Mike [] []
Customer lifetime value: How to find the right calculation and prediction approach
—Coleman, Shirley; Walker, Daniel; Rahman-Chowdhury, Mohammed; Ahlemeyer-Stubbe, Andrea [] []
The three stages of workforce optimisation: Moving beyond the industry standard
—Crisp, Dakota; Brown, Jess; Claucherty, Jack; Busteed, Davis; Schultz, Anna; Prantner, Jonathan [] []
The intuition behind machine learning in marketing: Linear TV attribution
—Vinasco, Mario [] []
Should you change your ad messaging or execution? It depends on brand age
—Pauwels, Koen; Sud, Bharat; Fisher, Robert; Antia, Kersi [] []
The culture and leadership style combination that cultivates a best-in-class marketing organisation
—Patterson, Laura; Egeland, Rita; Wong, Kathleen [] []
Why multi-disciplinary, cross-silo teams are best at analysing and actioning data collected along the customer journey
—Jenner, Victoria; Soylemez, Sefer; Dzhuras-Dotta, Sasha; Tsoneva, Ralitsa [] []
How to choose the right influencer for a marketing strategy
—Lenger, Aslı Diyadin [] []