Humanising Marketing
Introduction
Diversity, Equity and Inclusion in Marketing, Special issue of the Australasian Journal of Marketing; Deadline 31 Mar 2023
INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: Calls: Journals
Author: Gavin Northey
CALL FOR PAPERS
Australasian Marketing Journal
Humanising Marketing: Diversity, Equity and Inclusion in Marketing
Full-length paper submission deadline: 31 March 2023
Anticipated publication date: Issue 1 2024
Guest Editors:
Dr Gavin Northey (g.northey@griffith.edu.au)
Griffith University, Australia
Assoc Prof Eugene Y Chan (e34chan@ryerson.ca)
Toronto Metropolitan University
Professor Jonathan A. J. Wilson (WilsonJ@regents.ac.uk)
Regents University London, UK
Professor Gillian Oakenfull (goakenfull@miamioh.edu)
Farmer School of Business, Miami University
Theme:
For managers, researchers, and educators the world over, the past two years have presented some of the greatest challenges of their careers. Not only have they had to deal with disruption at the organisation and industry level, but a myriad of challenges also awaits them in the post-pandemic world. Unsurprisingly, the greatest challenges post-pandemic might be ensuring diversity, equity and inclusion (DEI) are key priorities as organisations emerge from the crisis.
Marketing has always played a role in DEI initiatives. This is true across marketing education, research, and practice. In marketing education, innovative approaches to curricular design and delivery present an opportunity for students to successfully engage with and learn about diversity in the business environment (Grier, 2020; Wilson, 2010). For example, courses that draw on Social Learning Theory and include role-playing exercises and case studies can imbue students with an understanding of inclusivity relating to marketing strategies and tactics (Rivera, Arrese, S獺daba, & Casado, 2020). What is more, including DEI in marketing curricula is a way to promote social inclusivity and the belief in marketing as a Force for Good along with being a Force for Growth in future leaders of industry (Rusinko, 2010; Oakenfull, 2021). When this happens, there will be more marketers, brand-builders, and agencies willing to develop more inclusive and authentically representative brand messages, providing historically underrepresented consumers with societal visibility and marketplace legitimacy through inclusive communication (Licsandru & Cui, 2018). Furthermore, a positive outcome of the recent COVID-19 global pandemic has been a forced acceleration and democratisation of learning via online learning and technology which have benefitted underrepresented and marginalised educators and students (FutureLearn, 2022; Wilson, 2021).
Apart from education and industry, DEI has been studied extensively by marketing researchers. Topics including gender (Cowart & Wagner, 2021; Zayer, McGrath, & Castro-Gonz獺lez, 2019), body shape (McFerran, Dahl, Fitzsimons, & Morales, 2009; Pounders, 2018), sexual orientation (Chan, 2021; Northey, Dolan, Etheridge, Septianto, & Van Esch, 2020; Oakenfull & Greenlee, 2005; Ong, Lewis, & Vorobjovas-Pinta, 2021), gender identity (Oakenfull, 2012), ethnicity (Pe簽aloza, 2018; Strebinger, Guo, Klauser, & Grant-Hay, 2018), physical disability (Benjamin, Bottone, & Lee, 2021), socioeconomic status (Chan & Zlatevska, 2019), scarcity (Roux, Goldsmith, & Bonezzi, 2015) and religion (Cruz, Seo, & Buchanan-Oliver, 2018; Wilson & Grant, 2013) are just some of the areas that have begun to be explored in marketing research. However, the literature would benefit from a deepening of the application of cultural nuance and intersectionality, especially as it evolves generationally, Additionally, there has been a call for diversity in research teams as a way to develop thought-changing marketing ideas (Thomas, Davis, Wilson, & Sobande, 2020; Wilson, 2020; Moorman, van Heerde, Moreau, & Palmatier, 2019). What is more, it has been suggested the composition of editorial boards (Pan & Zhang, 2014) is an area that might require further and ongoing research If marketing is to be a truly diverse, equitable and inclusive discipline.
The Special Issue invites contributions that add to literature, theory, and practice of DEI within marketing broadly. The Special Issue seeks papers within three areasteaching, research, and practice. Research questions might examine how marketing educators incorporate the diversity of consumers in their classrooms, not just to incorporate but to reflect and adopt the diverse values in the classroom. How might the shift to online learning negatively or positively affect disadvantaged groups within an institution, program, or course? For researchers, how can scholars recruit participants from different backgrounds to better understand consumers outside the WEIRD (Western, Educated, Industrialised, Rich, and Democratic) sphere? Are certain methodologies inclusive or exclusive? Similarly, for practitioners, what are the challenges of incorporating DEI into marketing activities of the firm, as part of Corporate Social Responsibility? What are firms experiences when DEI initiatives are included, and what are the implications for things like brand equity, sales, and customer relationships? Importantly, how can marketers be an authentic force for good in the marketplace that reaches, represents, and resonates with underrepresented consumers while pursuing their constant goal of market growth?
How to submit your manuscript:
Full-length journal papers for the Special Issue are to be submitted through the AMJ submission system and will undergo a similar review process as regularly submitted papers. Submission for the Special Issue begin 1 January 2023, with the final deadline for submission being March 31, 2023. Questions pertaining to the Special Issue should be sent to the Guest Editors. Papers must be formatted in accordance with the Australasian Marketing Journal style sheet.
All papers will be double-blind refereed. Post-refereeing, the Guest Editors will propose a list of publishable papers for consideration by the Editors-in-Chief of the Australasian Marketing Journal their agreement will be required prior to notifying Authors of final acceptance. The anticipated publication date is Issue 1, 2024.
Links:
Australasian Marketing Journal:
Australasian Marketing Journal – format of submissions:
References:
Benjamin, S., Bottone, E., & Lee, M. (2021). Beyond accessibility: exploring the representation of people with disabilities in tourism promotional materials. Journal of Sustainable Tourism, 29(2-3), 295-313.
Chan, E. Y. (2021). LGB+ identification and donations to Hurricane Irma victims: The role of empathy. Journal of Philanthropy and Marketing, 26(2), e1691.
Chan, E. Y., & Zlatevska, N. (2019). Jerkies, tacos, and burgers: Subjective socioeconomic status and meat preference. Appetite, 132, 257-266.
Cowart, K., & Wagner, P. (2021). An Investigation of Androgyny and Sexual Orientation in Advertising: How Androgynous Imagery and Sexual Orientation Impact Advertisement and Brand Attitudes. Journal of Advertising Research, 61(3), 276-288.
Cruz, A. G. B., Seo, Y., & Buchanan-Oliver, M. (2018). Religion as a field of transcultural practices in multicultural marketplaces. Journal of Business Research, 91, 317-325. FutureLearn (2022). The Future of Learning Report.
Grier, S. A. (2020). Marketing inclusion: A social justice project for diversity education. Journal of Marketing Education, 42(1), 59-75.
Licsandru, T. C., & Cui, C. C. (2018). Subjective social inclusion: A conceptual critique for socially inclusive marketing. Journal of Business Research, 82, 330-339.
McFerran, B., Dahl, D. W., Fitzsimons, G. J., & Morales, A. C. (2010). Ill have what shes having: Effects of social influence and body type on the food choices of others. Journal of Consumer Research, 36(6), 915-929.
Moorman, C., van Heerde, H. J., Moreau, C. P., & Palmatier, R. W. (2019). Challenging the boundaries of marketing. Journal of Marketing, 83(5), 1-4.
Northey, G., Dolan, R., Etheridge, J., Septianto, F., & Van Esch, P. (2020). LGBTQ imagery in advertising: How viewers’ political ideology shapes their emotional response to gender and sexuality in advertisements. Journal of Advertising Research, 60(2), 222-236.
Oakenfull, G.W. (2021) Marketing with Cultural intelligence for Growth and Good, Forbes.com,
Oakenfull, G. (2012). Gay consumers and brand usage: The gender-flexing role of gay identity. Psychology & Marketing, 29(12), 968-979.
Oakenfull, G. K., & Greenlee, T. B. (2005). Queer eye for a gay guy: Using market-specific symbols in advertising to attract gay consumers without alienating the mainstream. Psychology & Marketing, 22(5), 421-439.
Ong, F., Lewis, C., & Vorobjovas-Pinta, O. (2021). Questioning the inclusivity of events: The queer perspective. Journal of Sustainable Tourism, 29(11-12), 2044-2061
Pan, Y., & Zhang, J. Q. (2014). The composition of the editorial boards of general marketing journals. Journal of Marketing Education, 36(1), 33-44.
Pe簽aloza, L. (2018). Ethnic marketing practice and research at the intersection of market and social development: A macro study of the past and present, with a look to the future. Journal of Business Research, 82, 273-280.
Pounders, K. (2018). Are portrayals of female beauty in advertising finally changing? Journal of Advertising Research, 58(2), 133-137.
Rivera, R. G., Arrese, A., S獺daba, C., & Casado, L. (2020). Incorporating diversity in marketing education: A framework for including all people in the teaching and learning process. Journal of Marketing Education, 42(1), 37-47.
Roux, C., Goldsmith, K., & Bonezzi, A. (2015). On the psychology of scarcity: When reminders of resource scarcity promote selfish (and generous) behavior. Journal of Consumer Research, 42(4), 615-631.
Rusinko, C. A. (2010). Integrating sustainability in management and business education: A matrix approach. Academy of Management Learning & Education, 9(3), 507-519.
Strebinger, A., Guo, X., Klauser, F., & Grant-Hay, P. (2018). Is multi-ethnic advertising a globally viable strategy for a Western luxury car brand? A mixed-method cross-cultural study. Journal of Business Research, 82, 409-416.
Thomas, K. D., Davis, J. F., Wilson, J. A., & Sobande, F. (2020). Repetition or reckoning: confronting racism and racial dynamics in 2020. Journal of Marketing Management, 36(13-14), 1153- 1168
Wilson, J.A.J. (2021). Moving online offers BAME academics the chance to out-cool their masters. Times Higher Education, 1st April 2021 (print and online)
Wilson, J.A.J. (2020). Academia looks like a pint of Guinness to me diverse below, but not at the top. The Guardian, 28th January 2020 (print and online)
Wilson, J. A., & Grant, J. (2013). Islamic marketinga challenger to the classical marketing canon?. Journal of Islamic Marketing.
Wilson, J. A. (2010). When in Britain, do as the British do: If anyone knows what that means: Multiculturalism in a British university business school. Multicultural Education & Technology Journal.
Zayer, L. T., McGrath, M. A., & Castro-Gonz獺lez, P. (2019). Men and masculinities in a changing world:(de) legitimizing gender ideals in advertising. European Journal of Marketing.
AMJ Editorial Office
Liem Viet Ngo, Editor-in-Chief
Email: liem.ngo@unsw.edu.au