Mar Sci
Introduction
Marketing Science, 41(4)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Valuing Intrinsic and Instrumental Preferences for Privacy
—Tesary Lin [] []
Persuasion Contest: Disclosing Own and Rival Information
—Ganesh Iyer and Shubhranshu Singh [] []
Millennials and the Takeoff of Craft Brands: Preference Formation in the U.S. Beer Industry
—Bart Bronnenberg, Jean-Pierre Dubé, and Joonhwi Joo [] []
Reputation Inflation
—Apostolos Filippas, John J. Horton, and Joseph M. Golden [] []
Regulatory Spillovers and Data Governance: Evidence from the GDPR
—Christian Peukert, Stefan Bechtold, Michail Batikas, and Tobias Kretschmer [] []
Morphing for Consumer Dynamics: Bandits Meet Hidden Markov Models
—Gui Liberali and Alina Ferecatu [] []
The Value of Verified Employment Data for Consumer Lending: Evidence from Equifax
—Tat Chan, Naser Hamdi, Xiang Hui, and Zhenling Jiang [] []
Integrating Textual Information into Models of Choice and Scaled Response Data
—Hyowon Kim and Greg M. Allenby [] []
Implications of Revenue Models and Technology for Content Moderation Strategies
—Yi Liu, Pinar Yildirim, and Z. John Zhang [] []
Selecting Data Granularity and Model Specification Using the Scaled Power Likelihood with Multiple Weights
—Mingyung Kim, Eric T. Bradlow, and Raghuram Iyengar [] []