蹤獲扦夥厙

Journal of Marketing News, July 2022

Introduction

JM Articles in the News, Activities at Summer 蹤獲扦夥厙, and more

INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: Journal News

Author: Shrihari Sridhar

Big Thanks to the Outgoing Journal of Marketing Editor Team:

We are thankful to the outgoing Editor team of Christine Moorman, Harald van Heerde, Page Moreau, and Robert Palmatier for their superhuman efforts in galvanizing the journal and enhancing its impact in the marketing discipline. We look forward to growing the momentum and continuing JMs impact on marketing scholarship and the world.

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Why Journal of Marketing: Virtual Townhall At Summer 蹤獲扦夥厙:

We envision Journal of Marketing as a catalyst facilitating transfer of knowledge among its producers and consumers, driving deep engagement among multiple stakeholders. You are cordially invited to attend a Journal of Marketing virtual townhall at the Summer 蹤獲扦夥厙: August 9 (1 PM Eastern). The Editors will discuss their cornerstones, new initiatives, special issues, and answer authors questions. We hope to see you there. Take a look at the that introduces the new team and our editorial philosophyand take the JM journey!

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Journal of Marketing Advisory Board, Associate Editors, and ERB members:

You are cordially invited to attend Journal of Marketings AE/ERB meeting at the Summer 蹤獲扦夥厙: August 13 (4:45 PM Eastern). The Editors will celebrate awards, milestones, initiatives, and metrics. Of course, we will also address your questions and take your suggestions. For those who cannot attend in person, we will also provide an online invite for the session and host another online meeting following the Summer 蹤獲扦夥厙 to accommodate time zones around the world. Look for an invitation through email coming soon. We hope to see you at one of the events.

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Recently Accepted Papers Forthcoming in theJournal of Marketing: for a full list


Cinthia B. Satornino, Alexis Allen, Huanhuan Shi, and Willy Bolander


Dipayan Biswas, Patrick Hartmann, Martin Eisend, Courtney Szocs, Bruna Jochims, Vanessa Apaolaza, Erik Hermann, Cristina M. L籀pez, Adilson Borges


Simone Wies, Christine Moorman, and Rajesh K. Chandy


Maren Becker, Thomas P. Scholdra, Manuel Berkmann, and Werner J. Reinartz


Fine F. Leung, Flora F. Gu, Yiwei Li, Jonathan Z. Zhang, and Robert W. Palmatier


Johannes Boegershausen, Hannes Datta, Abhishek Borah, and Andrew T. Stephen

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Journal of Marketing Articles in the News

The New York Times, (draws on by Nooshin L. Warren, Matthew Farmer, Tianyu Gu, and Caleb Warren)

Psychology Today, (draws on by Jennifer J. Sun, Silvia Bellezza, and Neeru Paharia)

MIT Sloan Management Review, (draws on by Daniel M. McCarthy, Peter S. Fader, and Bruce G.S. Hardie)

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Call for Manuscripts: Marketing Impact with Research-Driven Apps, Special Issue of the Journal of Marketing. Submission Deadline: April 1-September 30, 2023.

Marketing scholarship has the potential to benefit society, advance managerial practice, improve consumers lives, and contribute to fundamental scientific knowledge.

However, given the typical form and function of academic publications in the discipline, the target audience for marketing academic research often faces barriers to understand and adopt research findings. These barriers limit the impact of marketing academic research. This Special Issue of Journal of Marketing titled Marketing Impact with Research-Driven Apps emphasizes the integration of research-driven apps into academic articles to enhance understanding, consumption, adoption, and ongoing usage of research findings.

Pradeep Chintagunta, Rajdeep Grewal, Detelina Marinova, Rik Pieters, and Shrihari Sridhar will co-edit the special issue. The editors will not submit manuscripts to the special issue.

  • Review the call for papers, including relevant topics, types of papers, and editorial review process.
  • Attend the Special Issue kickoff session at Summer 蹤獲扦夥厙 where the Special Issue editors will share their views and answer questions.
  • Watch the space as Journal of Marketing will announce an online workshop featuring . tutorial sessions conducted by research-driven app experts to enable participants to build such apps for their own research.

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