J Con Res
Introduction
Journal of Consumer Research, 49(2)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
Announcement
Professor Richard Lutz Re-Appointed Special Guest Editor
It’s Good to Be Different: How Diversity Impacts Judgments of Moral Behavior
—Uzma Khan; Ajay Kalra []
Mapping Consumers’ Context-Dependent Consumption Preferences: A Multidimensional Unfolding Approach
—Junghyun Park; Minki Kim; Pradeep K Chintagunta []
Repair, Consumption, and Sustainability: Fixing Fragile Objects and Maintaining Consumer Practices
—D Matthew Godfrey; Linda L Price; Robert F Lusch []
Sizes Are Gendered: The Effect of Size Cues in Brand Names on Brand Stereotyping
—Kuangjie Zhang; Shaobo (Kevin) Li; Sharon Ng []
Really Rewarding Rewards: Strategic Licensing in Long-Term Healthy Food Consumption
—Rishika Rishika; Sven Feurer; Kelly L Haws []
Egocentric Processing: The Advantages of Person-Related Features in Consumers’ Product Decisions
—Liad Weiss []
Courtesy Stigma Management: Social Identity Work among China’s “Leftover Womenâ€
—Chihling Liu; Robert V Kozinets []
Banking Happiness
—Ali Faraji-Rad ; Leonard Lee []
Invited Curation
Promoting Data Richness in Consumer Research: How to Develop and Evaluate Articles with Multiple Data Sources
—Simon J Blanchard; Jacob Goldenberg; Koen Pauwels; David A Schweidel []