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INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

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What social media sentiment tells us about why customers churn
—James Lappeman, Michaela Franco, Victoria Warner, Lara Sierra-Rubia []

“Dear diary … the covid-19 is turning us into hybrids”: exploring consumers’ hybridity facets during the pandemic
—Manel Hakim Masmoudi, Arij Jmour, Nibrass ElAoud []

Why do consumers free ride? Investigating the effects of cognitive effort on postpurchase dissonance
—Costanza Nosi, Lamberto Zollo, Riccardo Rialti, Cristiano Ciappei []

Using mobile while shopping in-store: a new model of impulse-buying behaviour
—Simone Aiolfi, Silvia Bellini, Benedetta Grandi []

Moral identity and engagement in sustainable consumption
—Laura Salciuviene, Jūratė Banytė, Mantas Vilkas, Aistė Dovalienė, Žaneta Gravelines []

Fanning the flames: understanding viral content after brand transgressions
—Kimberly V. Legocki, Kristen L. Walker, Meike Eilert []

Antecedents of sustainable fashion apparel purchase behavior
—Pradeep Kautish, Arpita Khare []

Green brand ambidexterity and consumer satisfaction: the symmetric and asymmetric approach
—Jing A. Zhang, Shijiao Chen, Sara Walton, Sarah Carr []

“Do you eat insects?” Acceptance of insects as food by children
—Valérie Hémar-Nicolas, Gaëlle Pantin-Sohier, Céline Gallen []

How fakes make it through: the role of review features versus consumer characteristics
—Shabnam Azimi, Kwong Chan, Alexander Krasnikov []

Regret and self-peer-brand frustration in masstige collaborations: the case of missed purchases because of stock-out
—Monica Mendini []

You’re getting warmer: examining a “warmth effect” as antecedent to cause-related purchase intentions for sport-themed CRM
—Ron G. Christian, Samer N. Sarofim, Brian S. Gordon, Piotr S. Bobkowski []