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Introduction

Journal of Business & Industrial Marketing, 37(9)

INTEREST CATEGORY: INTERORGANIZATIONAL
POSTING TYPE: TOCs


Outside-in thinking, value chain collaboration and business model innovation in manufacturing firms
Liang Wu, Heng Liu, Yongchuan Bao []

Moving beyond traditional sponsorships: understanding the structure and dynamics of minority equity sponsorship agreements
Furkan Amil Gur, Adrien Bouchet, Brian R. Walkup, Jonathan A. Jensen []

Understanding salesperson intention to use AI feedback and its influence on business-to-business sales outcomes
Kelly R. Hall, Dana E. Harrison, Haya Ajjan, Greg W. Marshall []

Building trust among channel members via power sources
Sushant Kumar, Charles Jebarajakirthy, Manish Das []

Factors impacting digital transformations of the food industry by adoption of blockchain technology
Milad Dehghani, Anna Popova, Shahin Gheitanchi []

Impact of company and country antecedents on B2B buyer perceived supplier performance
Jashim Uddin, Gregory Elliott, Shehely Parvin []

B2B digital content marketing in uncertain situations: a systematic review
Shahrzad Yaghtin, Hossein Safarzadeh, Mehdi Karimi Zand []

Coopetition within the entrepreneurial ecosystem: startups’ entrepreneurial learning processes and their implications for new venture performance
Junping Yang, Mengjie Zhang []

Salesperson grit: reducing unethical behavior and job stress
Charles H. Schwepker, Megan C. Good []

Role of brand equity and competitive strategies in the relation between horizontal alliances and its benefits
Changju Kim, Bin Hu []

Can competitors cooperate? The impact of formal institution agents in promoting coopetition among emerging market exporters
Jefferson Marlon Monticelli, Ivan Lapuente Garrido, Luciana Marques Vieira, Adriana Fumi Chim-Miki, Jorge Carneiro []

Influence of dependence on social capital and operational performance: a study of the textile and clothing industry
Juliana Celestini, Lucas Schmidt Goecks, Francesco Lolli, Miguel Afonso Sellitto []