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INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: Calls: Journals

Author: ELMAR Moderator

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Call for Papers

Journal of Marketing

Marketing Impact with Research-Driven Apps

Special Issue Editors: Pradeep Chintagunta (University of Chicago), Rajdeep Grewal (University of North Carolina–Chapel Hill), Detelina Marinova (University of Missouri), Rik Pieters (Tilburg University), and Shrihari Sridhar (Texas A&M University)

Motivation

Marketing scholarship has the potential to benefit society, advance managerial practice, improve consumers’ lives, and contribute to fundamental scientific knowledge.

However, given the typical form and function of academic publications in the discipline, the target audience of marketing academic research (consumers, investors, firms, frontline/middle/senior management, policy makers, as well as other marketing scholars and students) face barriers to understand and adopt research findings. These barriers limit the impact of marketing academic research.

The Journal of Marketing’s vision is to encourage a wide range of approaches that can reduce impact barriers of academic articles and consequently catalyze the message among the target audience to whom marketing scholarship should matter.

This special issue of Journal of Marketing, titled “Marketing Impact with Research-Driven Apps,” emphasizes the integration of research-driven apps into academic articles to enhance understanding, consumption, adoption, and ongoing usage of research findings.

Full information is available here:

Journal of Marketing Call for Papers: Marketing Impact with Research-Driven Apps