Mar Ed Rev
Introduction
Marketing Education Review, 32(3)
INTEREST CATEGORY: TEACHING AND LEARNING
POSTING TYPE: TOCs
Editorial
EDITORIAL: PUSH FOR DIGITAL
—Seung Hwan (Mark) Lee [] []
BLOCKCHAIN: A NON-TECHNICAL PRIMER FOR MARKETING ACADEMICS
—Mohan Menon & Ashraf Mady [] []
AN INTEGRATED MODEL OF DIGITAL MARKETING CURRICULUM DESIGN
—Debra Zahay, Wesley A. Pollitte, Brooke Reavey & Antonio Alvarado [] []
IT’S ABOUT ENJOYING THE VIRTUAL EXPERIENCE: THE ROLE OF ENJOYMENT AND ENGAGEMENT IN THE ADOPTION OF VIRTUAL REALITY IN MARKETING EDUCATION
—Gerardo J. Moreira, Cuauhtemoc Luna-Nevarez & Enda McGovern [] []
FACULTY ONLINE COMPETENCE AND STUDENT AFFECTIVE ENGAGEMENT IN ONLINE LEARNING |
—Melika Kordrostami & Victoria Seitz [] []
IT TAKES A VILLAGE DURING THE PANDEMIC: PREDICTORS OF STUDENTS’ COURSE EVALUATIONS AND GRADES IN ONLINE TEAM-BASED MARKETING COURSES
—Minjung Park & Jayoung Koo [] []
UNIQUE APPLICATION OF SALES-ORIENTATION CUSTOMER-ORIENTATION (SOCO) SCALE AS A BEHAVIORAL ASSESSMENT TOOL TO PREDICT FUTURE ORIENTATION OF STUDENTS: A STUDY
—Tarun Kushwaha, Arpit Loya, Prayatna Jain & Deepti Bajpai Kukrety [] []