J Res Interactive Mar
Introduction
Journal of Research in Interactive Marketing, 16(3)
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs
Fans behave as buyers? Assimilate fan-based and team-based drivers of fan engagement
—Doaa Fathy, Mohamed H. Elsharnouby, Ehab 蹤獲扦夥厙Aish []
I want to be as trendy as influencers how fear of missing out leads to buying intention for products endorsed by social media influencers
—Thi Cam Tu Dinh, Yoonjae Lee []
Somewhat pushy but effective: the role of value-laden social media digital content marketing (VSM-DCM) for search and experience products
—Ernest Emeka Izogo, Mercy Mpinganjira []
Is my design better? A co-creation perspective for online fashion design
—Hao Zhang, Zengguang Ma []
How interaction experience enhances customer engagement in smart speaker devices? The moderation of gendered voice and product smartness
—Yu Hsin Chen, Ching-Jui Keng, Ye-Li Chen []
Influencers’ intimate self-disclosure and its impact on consumers’ self-brand connections: scale development, validation, and application
—Fernanda Polli Leite, Paulo de Paula Baptista [Google Scholar]
Do sensory reviews make more sense? The mediation of objective perception in online review helpfulness
—Alberto Lopez, Ricardo Garza []
In-store interactive advertising screens: the effect of interactivity on impulse buying explained by self-agency
—Anne Moes, Marieke Fransen, Bob Fennis, Tibert Verhagen, Harry van Vliet []