J Adv
Introduction
Journal of Advertising, 51(3)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Editorial
Reflections on Professionalism and Human Touch – A Tribute
—Shelly Rodgers [] []
Special Section: Forgotten/Neglected Advertising Research Topics: Candidates for Resurrection?!
Moving Forward by Looking Back: Resurrected Advertising Topics as an Impetus for Investigative Endeavor
—Russell N. Laczniak & Les Carlson [] []
A Stitch in Time Saves Nine: Redressing a (Dis)Service to Advertising
—Jonathan Ross Gilbert & Marla Royne Stafford [] []
Reviving and Improving Brand Awareness As a Construct in Advertising Research
—Lars Bergkvist & Charles R. Taylor [] []
Older People in Advertising
—Martin Eisend [] []
Remembering the FCB Grid: Thinking, Feeling, and Involvement in the Age of Social Media
—Eric Haley & Matthew Pittman [] []
Literary Criticism in Advertising and Consumer Research: Revisiting Barbara Stern
—Aubrey Fowler, Arindam Das & Jie Gao Fowler [] []
Regular Articles
Influence of Consumers’ Temporary Affect on Ad Engagement: A Computational Research Approach
—Xinyu Lu, Debarati Das, Jisu Huh & Jaideep Srivastava [] []
The Effects of Competence and Warmth Appeals on Luxury and Sustainable Brand Advertising: The Moderating Role of Construal Level
—Felix Septianto, Yuri Seo & Fang Zhao [] []
When Bad Is Good: Do Good Relationships between Marketing Clients and Their Advertising Agencies Challenge Creativity?
—Scott Koslow, Ardalan Sameti, Guda van Noort, Edith G. Smit & Sheila L. Sasser [] []