Euro J Mar
Introduction
European Journal of Marketing, 56(7)
POSTING TYPE: TOCs
—Re-examining age-related loyalty for low-involvement purchasing []
Philip Mecredy, Malcolm Wright, Pamela Feetham, Philip Stern
From customer readiness to customer retention: the mediating role of customer psychological and behavioral engagement
—Samaneh Torkzadeh, Mohammadali Zolfagharian, Atefeh Yazdanparast, Dwayne D. Gremler []
What makes a product vintage? Investigating relationships between consumer pastness, scarcity and purchase intentions toward vintage products
—Aaron Schibik, David Strutton, Kenneth Neil Thompson []
Slicing vs chunking product-harm crisis: antecedents and firm performance implications
—Ljubomir Pupovac, Fran癟ois Anthony Carrillat, David Michayluk []
My dear handbags: materiality and networked constellations of consumption collections
—Jamal Abarashi, Prabash Aminda Edirisingha []
How posting in social networks affects employee-based brand equity
—Andreas Hesse, Holger J. Schmidt, Ronja Bosslet, Mariella H瓣usler, Aileen Schneider []
Customer engagement with service providers: an empirical investigation of customer engagement dispositions
—Max Sim, Jodie Conduit, Carolin Plewa, Janin Karoli Hentzen []
Encouraging product reuse and upcycling via creativity priming, imagination and inspiration
—Liudmila Tarabashkina, Alua Devine, Pascale G. Quester []
When does service employees accent matter? Examining the moderating effect of service type, service criticality and accent service congruence
—Sally Rao Hill, Alastair G. Tombs []
Brand hate: a literature review and future research agenda
—Rahila Aziz, Zillur Rahman []
Exploring the dark side of integrity: impact of CEO integrity on firms innovativeness, risk-taking and proactiveness
—Prachi Gala, Saim Kashmiri []