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INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Calls: Journals

Author: Naveen Donthu

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Journal of Business Research Special Issue Call for Papers

MARKETING DYNAMICS

Submission Window: Nov 15, 2022 – Jan 15, 2023

Article type: MDC2022

Guest Editors:

Alok Saboo (Georgia State University) – Managing Guest Editor
Naveen Donthu (Georgia State University)
Prasad Naik (University of California Davis)
Kay Peters (University of Hamburg)

With the constant changes in consumer preferences and organizational marketing strategies, marketing is one of the most dynamic business functions. Firms are dealing with rapid technological advancements in mobile technology, AI, machine learning, big and unstructured data as well as changes in consumer attitudes towards marketing activities, privacy concerns, etc. This affects their offerings as well as their interaction with new and existing customers. It is not surprising that both  1) understanding this rapidly evolving landscape of martech,  and  2) organizing for marketing agility are part of MSI’s research priorities.

Against this backdrop, we invite papers covering all aspects of Market Dynamics covering these domains. We welcome manuscripts that explore the temporal evolution and dynamic interrelationships between markets, marketing practices, and consumer responses. We are especially interested in papers that are managerially relevant and methodologically rigorous.

Authors may consider attending the 2022 Marketing Dynamics Conference held at Georgia State University, Nov 10-12, 2022, to obtain feedback on their papers. Attending the conference is not required for paper submission to the special issue. Authors should follow JBR submission guidelines.

This special issue aims to capture and publish the latest thinking on marketing dynamics. Without limiting the scope of the papers to be submitted, we encourage original empirical work studying:

1. Adaptation and extension of existing marketing and consumer behavior theories to advances in new technologies and data collection procedures.
2. Developing new constructs and measures that explain the variations and dynamics in consumer or organizational buying behaviors.
3. Examining the changing and dynamic relationship between marketing mix elements and their influence on performance outcomes.
4. Explore the temporal evolution of different marketing strategies:
   1. Innovation: New product development, innovation strategies, increasing product adoption.
   2. Distribution: Changing distribution models (e.g., buy online, pickup in-store, allowing customers to keep returns, etc.), integrating different channels and managing their challenges, channel cooperation, and conflict.
   3. Promotional strategies: Effective promotional strategies for the digital media, measuring communication effectiveness.
   4. Pricing strategies: Heterogeneity in financial, temporal, and cognitive price preferences; standardization versus customization.7. Evaluation of global and local brands.
5. Identify dynamic contingency factors related to the institutions, economy, and culture that may influence marketing action and outcome dynamics.
6. Multiple stakeholder perspectives, i.e., the role of marketing in managing dynamic business-government relations, environmental and social sustainability, social entrepreneurship