Inclusive Advertising for a Better World
Introduction
Special issue of the Journal of Advertising; Deadline 1 Feb 2023
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: Calls: Journals
Author: Iryna Pentina
JA Special Issue CFP
Inclusive Advertising for a Better World
The expansion of various social and cultural norms across identity categories such as race, gender, sexuality, physicality and ability underscore the need of inclusive advertising that can appeal to individuals who resonate with diverse and changing demographic and psychographic groups (Lisandru and Cui, 2018). Lack of understanding of and respect for diversity can lead to detrimental effects on consumer wellbeing, such as marginalization, identity or stereotype threats (Henderson and Rank-Christman, 2016). Given the longstanding criticism of invisibility and stereotyping of minorities in advertising, as well as the recent controversies surrounding woke advertising as exploiting diversity and inclusion movements, it is crucial for research to provide theoretical and strategic insights on advertising inclusivity, or lack thereof, to understand the social and cultural impacts of advertising.
For more details, access the full Call for Papers at this
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