Political Ideology and Consumption
Introduction
Webinar from the Journal of the Association for Consumer Research, 20 Jul 2022
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: Events
Author: James Ellis
JACR Webinar on Political Ideology and Consumption
REGISTER TODAY: Free webinar on “Political Ideology and Consumption,” to be held on Wednesday, July 20 (11:00-12:30 p.m. Eastern Time)
Political ideology is a collection of beliefs, philosophical ideals, principles and doctrines that provide a basis for interpreting and evaluating the morality and appropriateness of one’s own and others’ behavior, social policies, and organizations that support them. Over the years, the influence of political ideology is evident not only in how we vote but also in how we make mundane decisions such as how much to eat, what to wear, which charities to support or which brands to buy. In this webinar we feature the latest research done in the consumer domain and provide marketing scholars, researchers and policy makers the opportunity to engage with researchers who are in the trenches trying to unravel some of the ways in which political ideology affects our lives.
The discussion will be hosted by Guest Editors Rashmi Adaval and Robert S. Wyer, Professors of Marketing at the University of Cincinnati.
The webinar will feature discussions and follow-up Q&A based on some of these articles from the current issue:
Rashmi Adaval and Robert S. Wyer Jr.
Nick Rogers and John T. Jost
Bryan M. Buechner, Joshua J. Clarkson, Ashley S. Otto, and Garrett Ainsworth
Amy Errmann, Yuri Seo, and Felix Septianto
Eugene Y. Chan, Gavin Northey, and Sylvie Borau
Mina Kwon, Andrew S. Manikas, and Michael J. Barone
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Ellie Kyung, Manoj Thomas, and Aradhna Krishna
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William Ding, Jeff Joireman, and David E. Sprott
Erick M. Mas, Kelly L. Haws, and Kelly Goldsmith
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Carlos J. Torelli, Yafei Guo, and Hyewon Cho
Register for this webinar:
After registering, you will receive a confirmation email containing information about joining the webinar.