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Introduction

Ѳ-հžšٱ, 34(1)

POSTING TYPE: TOCs


Brand Presence in Decision-Making Involving Decoys
Radka Kubalová, Martin Klepek [] []

The Importance and Realization of Personal Values and Cognitive Age
Agnes Hofmeister-Tóth, Agnes Neulinger [] []

Investigating the Role of Credibility of Sports Celebrity Endorsers Influencing Sports Celebrity Identification and Purchase Intention of Endorsed Brands
Nkosinamandla Shezi [] []

Impact of the Congruence Between Brand Personality and Consumer Personality on Emotional Loyalty: What Makes Apple and Samsung Different
Neda Letukyte, Sigitas Urbonavičius [] []

The Impact of the Position of Shopper Marketing Stands Within a Store on Shopper Purchase Behavior
Monika Matušovičová, Martin Kuchta, Monika Stanková [] []

Improvement in Customer Experience Through the Creation of Virtual Brand Communities
Indre Baubonytė, Justas Nugaras, Živilė Sederevičiūtė-Pačiauskienė [] []

CORRIGENDUM: Correction of the first author’s affiliation
Matia Torbarina, Lara Jelenc, Ivana Brkljačić [] [Google Scholar]

Editorial preface
Đurđana Ozretić Došen [] []