Ѳ-հžšٱ
Introduction
Ѳ-հžšٱ, 34(1)
POSTING TYPE: TOCs
Brand Presence in Decision-Making Involving Decoys
—Radka Kubalová, Martin Klepek [] []
The Importance and Realization of Personal Values and Cognitive Age
—Agnes Hofmeister-Tóth, Agnes Neulinger [] []
Investigating the Role of Credibility of Sports Celebrity Endorsers Influencing Sports Celebrity Identification and Purchase Intention of Endorsed Brands
—Nkosinamandla Shezi [] []
Impact of the Congruence Between Brand Personality and Consumer Personality on Emotional Loyalty: What Makes Apple and Samsung Different
—Neda Letukyte, Sigitas Urbonavičius [] []
The Impact of the Position of Shopper Marketing Stands Within a Store on Shopper Purchase Behavior
—Monika Matušovičová, Martin Kuchta, Monika Stanková [] []
Improvement in Customer Experience Through the Creation of Virtual Brand Communities
—Indre Baubonytė, Justas Nugaras, Živilė Sederevičiūtė-Pačiauskienė [] []
CORRIGENDUM: Correction of the first author’s affiliation
—Matia Torbarina, Lara Jelenc, Ivana Brkljačić [] [Google Scholar]
Editorial preface
—Đurđana Ozretić Došen [] []