J Mar Theory Prac
Introduction
Journal of Marketing Theory and Practice, 30(3)
POSTING TYPE: TOCs
What drives generation-y women to buy fashion items online?
—Christopher J. Parker & Hsin-Yun Kuo [] []
The effects of social media influencers’ self-disclosure on behavioral intentions: The role of source credibility, parasocial relationships, and brand trust
—Fernanda Polli Leite & Paulo de Paula Baptista [] []
Satisfaction in clinics and hospitals: Does context matter?
—Kevin James, Kerri M. Camp, Janna Parker, JungHwa (Jenny) Hong & Joanne T. Cao [] []
International marketing capabilities development: The role of firm cultural intelligence and social media technologies
—Joe Hazzam & Stephen Wilkins [] []
Modeling the differential effect of brand strength on the sales effect of advertising
—Tatsuya Kawahara [] []
An 8-nation empirical test of three interpersonal listening techniques
—Charles M. Wood & Bruce L. Alford [] []
Bringing theory to practice: Examining the role of pay for performance, intrinsic motivation, and culture on sales agent tenure
—Richard Conde, Victor Prybutok & Kenneth Thompson [] []
The effects of transaction methods on perceived contamination and attitude toward retailers
—Patrick B. Fennell, Simbarashe Pasirayi, Aaron Johnson & Dan H. Rice [] []
Digital analytics approach to understanding short video advertising in digital marketing
—Prince Clement Addo, Samuel Kofi Akpatsa, Philip Nukpe, Asare Andy Ohemeng & Nora Bakabbey Kulbo [] []