J Brand Man
Introduction
Journal of Brand Management, 29(4)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Conceptualising attitudes towards brand genuinuity: scale development and validation
—Brian ‘t Hart, Ian Phau []
Storytelling in advertisements: understanding the effect of humor and drama on the attitude toward brands
—Dharun Kasilingam, Soundararaj Ajitha []
Customer advocacy and brand loyalty: the mediating roles of brand relationship quality and trust
—Emmanuel Silva Quaye, Cleopatra Taoana, Russell Abratt, Peter Anabila []
Employee and visitor interactions in museums as a driver to convey the museum brand identity: an exploratory study approach from Picasso museums
—Érica Ferreiro-Rosende, Nuria Morere-Molinero, Laura Fuentes-Moraleda []
Brand attachment: a review and future research
—Anwar Sadat Shimul []
Organizational resilience and internal branding: investigating the effects triggered by self-service technology
—Galina Biedenbach, Thomas Biedenbach, Peter Hultén, Veronika Tarnovskaya []
Retraction Note to: Slow fashion branding: understanding what consumers value most
—Sojin Jung, Byoungho Ellie Jin []