Psych Mar
Introduction
Psychology & Marketing, 39(8)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
Saved by the past? Disease threat triggers nostalgic consumption
—Dovilė Barauskaitė, Justina Gineikienė, Bob M. Fennis []
Revisiting (dis)fluency: Metacognitive difficulty as a novelty cue that evokes feeling‐of‐interest
—Billy Sung, Eric J. Vanman, Nicole Hartley []
Memorable tourism experience: A review and research agenda
—Sameer Hosany, Erose Sthapit, Peter Björk []
The face of the brand: Spokesperson facial width‐to‐height ratio predicts brand personality judgments
—Jason C. Deska, Sean T. Hingston, Devon DelVecchio, Eric P. Stenstrom, Ryan J. Walker, Kurt Hugenberg []
Feeling judged? How the presence of outgroup members promotes healthier food choices
—Maferima Touré-Tillery, Janina Steinmetz, Blake DiCosola []
The effects of a dividing line in a product assortment on perceived quantity, willingness to buy, and choice satisfaction
—Jun Ouyang, Yanli Jia, Zhaoyang Guo []
Personalization in personalized marketing: Trends and ways forward
—Shobhana Chandra, Sanjeev Verma, Weng Marc Lim, Satish Kumar, Naveen Donthu []
The impact of socioeconomic status on preferences for sustainable luxury brands
—Jungkeun Kim, Jooyoung Park, Felix Septianto []
Impact of social norms and joint influences of social connection and self‐sufficiency motivations on prosocial budgeting
—Chien-Wei (Wilson) Lin, Kalpesh Desai []
Does renting luxury make me shine? The mediating role of perceived signals
—Yanping Gong, Qin Zhang, Jifei Zhang []
The colorful company: Effects of brand logo colorfulness on consumer judgments
—Jiaqi (Flora) Song, Fei (Katie) Xu, Yuwei Jiang []
Branding beyond the gender binary
—Angelica Cooke, Rebekah Russell-Bennett, Di Wang, Stephen Whyte []
How a blurry background in product presentation influences product size perception
—Lu (Monroe) Meng, Sining Kou, Shen Duan, Yushi Jiang, Kevin Lü []
Experiences and happiness: The role of gender
—J. Joško Brakus, Weifeng Chen, Bernd Schmitt, Lia Zarantonello []
Disrupting marketing realities: A research agenda for investigating the psychological mechanisms of next‐generation experiences with reality‐enhancing technologies
—Tim Hilken, Debbie I. Keeling, Mathew Chylinski, Ko de Ruyter, Maja Golf Papez, Jonas Heller, Dominik Mahr, Saifeddin Alimamy []