Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 40(5)
POSTING TYPE: TOCs
—Potential sport tourists’ decision-making during the pandemic []
Heetae Cho, Dongoh Joo, Jin Kai Koh
Mobile wallets adoption: pre- and post-adoption dynamics of mobile wallets usage
—Deepak Jaiswal, Vikrant Kaushal, Ashutosh Mohan, Park Thaichon []
Computer-generated influencers: the rise of digital personalities
—Mona Mrad, Zahy Ramadan, Lina Issam Nasr []
Reference price research in marketing: a bibliometric analysis
—Mukta Srivastava, Neeraj Pandey, Gordhan K. Saini []
Green innovation and environmental awareness driven green purchase intentions
—Hashim Zameer, Humaira Yasmeen []
Exploring marketing control mechanisms from a strategy perspective
—Paola Andrea Ortiz-Rendon, Jose-Luis Munuera-Aleman, Luz Alexandra Montoya-Restrepo []
Affective factors influencing responses to international brand alliances
—Tiebing Shi, Robert Guang Tian, Cindy Zhiling Tu, Chi Lo Lim []
Mega versus local event sponsorships
—Jakeun Koo, Janet S. Fink, Younghan Lee []