J Proc Brand Man
Introduction
Journal of Product & Brand Management, 31(6)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
In search of fit or authenticity? A product-type consumer decision in celebrity brand extensions
—MarÃa Lucila Osorio, Edgar Centeno, Jesús Cambra-Fierro, Ernesto del Castillo []
Does the developed-country brand name still matter? Consumers’ purchase intentions and ethnocentrism and materialism as moderators
—Marzanna Katarzyna Witek-Hajduk, Anna Grudecka []
Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment
—Fayrene Chieng, Piyush Sharma, Russel PJ Kingshott, Rajat Roy []
Influencing and being influenced: effects of individual influence and susceptibility on new product adoption
—Honghong Zhang, Xiushuang Gong []
The missing link in the evolution of product design: a strategy roadmap towards product development success
—Ardalan Sameti []
Using brands to reconnect with our shared past: brand nostalgia in romantic relationships
—Anna Vredeveld, Selcan Kara []
Are product design researchers and practitioners on the same page? The way professional product designers view creative design
—Ardalan Sameti, Scott Koslow, Arash Mashhady []
When is sustainability an asset? The interaction effects between the green attributes and product category
—Siyu Gong, Li Wang, Peter Peverelli, Danni Suo []
How isolation leads to purchasing luxury brands: the moderating effects of COVID-19 anxiety and social capital
—Sajani Thapa, Francisco Guzmán, Audhesh K. Paswan []