Intl J Sports Mar
Introduction
International Journal of Sports Marketing and Sponsorship, 23(3)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Does causal reasoning lead to moral reasoning? Consumers’ responses to scandalized athletes and endorsements
—Daehwan Kim, Joon Sung Lee, Wonseok (Eric) Jang, Yong Jae Ko [Google Scholar]
Pro softball fan segments: a two-step cluster analysis
—Ceyda Mumcu, Nancy Lough []
An interpretive structural model for factors affecting the tax compliance of professional athletes: a case study of football players
—Zhaleh Memari, Abbas Rezaei Pandari, Fahimeh Bemanzadeh []
Exploring the effects of the COVID-19 pandemic on sport tourism
—Mona Mirehie, Inje Cho []
Retail quality, market environment and business survival in the retail Apocalypse: an investigation of the sporting goods retail industry
—Luke L. Mao []
The positive and negative impacts of social and personal self-categorizations on sport fans’ experience
—Anat Toder Alon, Avichai Shuv-Ami, Liad Bareket-Bojmel [Google Scholar]
The transformative impact of big data applications in sport marketing: current and future directions
—Yoseph Mamo, Yiran Su, Damon P.S. Andrew []
Sponsor and ambush marketing during the 2018 Commonwealth Games on Twitter and Instagram
—Olan K.M. Scott, Nicholas Burton, Bo Li []
Career patterns of marketing managers in top European football clubs
—Karolina Nessel []
Doping as a barrier in universal acceptance of esports
—Dishant Gupta, Harsh Sharma, Manali Gupta []