JAMS Sheth Best Paper Award
Introduction
Ming-Hui Huang and Roland Rust have won the JAMS-Sheth Foundation Best Paper Award for their paper on AI in marketing
POSTING TYPE: Journal News
Author: Laurie Marshall
Each year, JAMS selects a paper published in the preceding year to receive the Sheth Foundation Best Paper Award. Based on a shortlist selected by the Area Editors of the top 10 papers published in JAMS in 2021, the journal’s Editorial Review Board voted the paper
“A strategic framework for artificial intelligence in marketing” by Ming-Hui Huang & Roland T. Rust
as winner of the 2021 best paper award. Read the full article at .
The shortlist of finalists for the award included:
“An emerging theory of loyalty program dynamics” by Jisu J. Kim, Lena Steinhoff & Robert W. Palmatier
“Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda” by Fangfang Li, Jorma Larimo & Leonidas C. Leonidou
“Effects of front-of-pack labels on the nutritional quality of supermarket food purchases: evidence from a large-scale randomized controlled trial” by Pierre Dubois, Paulo Albuquerque, Olivier Allais, Céline Bonnet, Patrice Bertail, Pierre Combris, Saadi Lahlou, Natalie Rigal, Bernard Ruffieux & Pierre Chandon
“Upper echelons research in marketing” by Kimberly A. Whitler, Ben Lee, Ryan Krause & Neil A. Morgan
“How value co-creation and co-destruction unfolds: a longitudinal perspective on dialogic engagement in health services interactions” by Debbie Isobel Keeling, Kathleen Keeling, Ko de Ruyter & Angus Laing
“The dynamic nature of marketing constructs” by Lars Bergkvist & Martin Eisend
“Understanding anthropomorphism in service provision: a meta-analysis of physical robots, chatbots, and other AI” by Markus Blut, Cheng Wang, Nancy V. Wünderlich & Christian Brock
“Pandemics and marketing: insights, impacts, and research opportunities” by Gopal Das, Shailendra Pratap Jain, Durairaj Maheswaran, Rebecca J. Slotegraaf & Raji Srinivasan
“Does your skin color matter in buyer–seller negotiations? The implications of being a Black salesperson” by David Gligor, Christopher Newman & Saim Kashmiri
All peer-reviewed articles published in volume 49 were eligible for this award; the full volume, as well as the entire JAMS archive, is available on SpringerLink, where access is always free for AMS members. See .
Laurie Marshall
Managing Editor
Journal of the Academy of Marketing Science
jams.man.ed@gmail.com