J Bus Bus Mar
Introduction
Journal of Business-to-Business Marketing, 29(2)
INTEREST CATEGORY: INTERORGANIZATIONAL
POSTING TYPE: TOCs
Are Business-to-Business Employees More Engaged or Burned Out amid A Global Health Crisis: A Comparative Study
—Diane R. Edmondson & Lucy M. Matthews []
Framing Changes of the Value Proposition of Emerging Technologies in a B2B Context
—Gulnara Nussipova []
Some Reflections on the State of Business-to-Business Marketing Research
—Nektarios Tzempelikos []
Growing through Giving: The Role of Paying it Forward in Business-to-Business Marketing
—Theresa Eriksson []
Servant Leadership Effects on Salesperson Self-Efficacy, Performance, Job Satisfaction, and Turnover Intentions
—Kevin W. Westbrook & Robert M. Peterson []
Stop making excuses: reducing unethical behavior and improving performance and relationship quality
—Megan C. Good & Charles H. Schwepker Jr. []
Impact of Contract Specificity and Enforcement on Channel Opportunism and Conflict
—Ruifeng Wei, Guijun Zhuang & Sihan Li []
Practitioner Notes
A Process-Based Framework for B-to-B Service Quality: A Practitioner Note of Management Consulting Service
—N. Venkateswaran []
Referrals are A Double-Edged Sword: A Relative Theory of Referral Effects
—Zhao Liming & Bai Xuejiao []