AMS Rev
Introduction
AMS Review, 12(1/2)
POSTING TYPE: TOCs
Editorial
Perspectives on socially responsible marketing: the chasm widens
—O. C. Ferrell []
Toward social responsibility, not the social responsibility semblance: marketing does not need a conscience
—John F. Gaski []
corporate social responsibility in light of classical economics
—Saurabh Ahluwalia []
Marketing’s new myopia: Expanding the social responsibilities of marketing managers
—J. Joseph Cronin, John R. Kerr []
Why should marketers be forced to ignore their moral awareness? A reply to Gaski
—Geert Demuijnck, Patrick E. Murphy []
Marketing as problem solver: in defense of social responsibility
—Kelly D. Martin, Stasha Burpee []
Community based brand equity as brand culture: advancing brand equity conceptualization for a connected world
—Keyoor Purani, Krishnan Jeesha []
A renewable resource model of health decision-making: insights to improve health marketing
—Sarah Lord Ferguson, Pierre Berthon []
Cocreating transformative value propositions with customers experiencing vulnerability during humanitarian crises
—Andrew S. Gallan, Anu Helkkula []
Update the Theory + Practice section
—Bernard Jaworski []
An exploration of how boards of directors impact chief marketing officer performance: Insights from the field
—Kimberly A. Whitler []
The impact of boards of directors on chief marketing officer performance: Framing and research agenda
—Kimberly A. Whitler, Ben Lee, Sarah Young []