Mar Ed Rev
Introduction
Marketing Education Review, 32(2)
INTEREST CATEGORY: TEACHING AND LEARNING
POSTING TYPE: TOCs
Teaching Innovations in Marketing
Editorial
RESPONDING TO CHALLENGES: SPECIAL ISSUE ON TEACHING INNOVATIONS IN MARKETING
—Pia A. Albinsson & Lucy Matthews [] []
CONNECTING WITH GEN Z: USING INTERACTIVE IMPROV GAMES TO TEACH SOFT SKILLS
—Jen Riley & Kate Nicewicz [] []
GIVING GENERATION Z MARKETING STUDENTS A VOICE
—Theresa Wajda, Shahriar Gias & Anindya Chatterjee [] []
VIRTUAL REALITY OR REALITY: CONTENT IS ALWAYS KEY TO ENJOYMENT, UNDERSTANDABILITY AND COMPREHENSION
—Steven Bauer, Sarah Fischbach, Alice Labban, Emilie M Fleck & Anna Mauldin Speth [] []
THE EFFECTIVENESS OF USING ONLINE VIDEO AND BLOG CONTENT IN MARKETING CASE STUDIES FOR COLLEGE STUDENTS LEARNING A THREE-YEAR COMPARISON
—Robert Yeh & Laurence Zoeckler [] []
A CROSS-DISCIPLINARY PROJECT ON MARKETING TO OLDER ADULTS
—Summer Zwanziger Elsinger & Melinda Heinz [] []
OBJECTION PRACTICE USING A LIVE APPOINTMENT-SETTING CALL WITH PROFESSIONALS
—Shannon Cummins [] []
TEACHING SOCIAL MEDIA AS AN INTERDISCIPLINARY EXPERIENTIAL PROGRAM
—Sarah Alhouti [] []
THE WEBSITE TRAFFIC PROJECT: FACILITATING ENGAGEMENT AND LEARNING IN AN INTRODUCTORY DIGITAL MARKETING CLASS
—Tomasz Miaskiewicz [] []
LETS GET PERSONAL: USING SWOT AND FAB AS THE FOUNDATION TO DEVELOP STUDENTS PERSONAL BRANDS
—Rebecca Dingus, Hulda G. Black & Steven H. Dahlquist [] []
INTEGRATING TRANSFORMATIVE CONSUMER RESEARCH INTO THE MARKETING CURRICULUM: A DESIGN THINKING PEDAGOGICAL APPROACH
—Jennifer Zarzosa [] []
I WILL TAKE A LARGE VEGGIE PIZZA AND A LESSON ABOUT THE CONSUMER BUYING PROCESS
—Suri Weisfeld-Spolter & Cindy B. Ripp矇 [] []
USING THE DISCUSSION BOARD DURING YOUR ONLINE SYNCHRONOUS CLASS TO ENGAGE STUDENTS |
—Alicia D. Cooper [] []
GOING THE EXTRA MILE: TEACHING INNOVATIONS DURING COVID TIMES
—Prachi Gala, Parker Woodroof & Charles Drehmer [] []