J Pub Policy Mar
Introduction
Journal of Public Policy & Marketing, 41(3)
INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs
Editorial
We Get by with a Little Help from Our Friends: Progress Toward the Future and an Invitation to Approach Policy Questions Through Novel Perspectives
—Kelly D. Martin and Maura L. Scott [] []
The Critical Role of Methodological Pluralism for Policy-Relevant Empirical Marketing Research
—Hans Baumgartner, Simon J. Blanchard, and David Sprott [] []
Models That Matter: How Quantitative Marketing Research Can Impact Public Policy
—Koen Pauwels and Vanessa Gail Perry [] []
Marketing and Public Policy in a Runaway World: A Commentary
—Kelly Hewett, Shintaro Okazaki, and Linda L. Price [] []
A Call for Research at the Public PolicyMarketing Strategy Interface
—Natalie Chisam, Frank Germann, and Robert W. Palmatier [] []
Consumer-Centered Policy Inquiries: A Call to Explore Policy Through a Consumer Lens and Consumers Through a Policy Lens
—Lauren Block, Beth Vallen, and Luk Warlop [] []
Research
Modernizing Competition Policy and Law: The Impact of Marketing Developments on the Legal Treatment of Price Maintenance in the United States, the European Union, and China
—Riley T. Krotz, Gregory T. Gundlach, and Diana L. Moss [] []
The Role of Generic Price Look-Up Code in WIC Benefit Redemptions
—Junzhou Zhang, Qi Zhang, Chuanyi Tang, Kayoung Park, Kristina Harrison, Patrick W. McLaughlin, and Brian Stacy [] []
Scaling Social Impact: Marketing to Grow Nonprofit Solutions
—Gia Nardini, Melissa G. Bublitz, Caitlin Butler, Staci Croom-Raley, Jennifer Edson Escalas, Jonathan Hansen, and Laura A. Peracchio [] []
Ritual Revision During a Crisis: The Case of Indian Religious Rituals During the COVID-19 Pandemic
—Vikram Kapoor, Russell Belk, and Christina Goulding [] []