J Global Fashion Mar
Introduction
Journal of Global Fashion Marketing, 13(3)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
The impact of digital influencers characteristics on purchase intention of fashion products
—Marina Alexandra Gomes, Susana Marques & lvaro Dias [] []
Effects of consumer characteristics and product presentations on online apparel impulse buying
—Jessie H. Chen-Yu, Doris H. Kincade & YoungJu Rhee [] []
Applying behavioral reasoning theory to South African female consumers emerging apparel-shopping behavior during COVID-19
—Elizabeth Kempen & Rejoice Jealous Tobias-Mamina [] []
Brand equity trend analysis for fashion brands (2001-2021)
—Kamran Siddiqui [] []
Apparel product developers: An exploration through the lens of work analysis
—Meegan Feori-Payne & Ellen McKinney [] []
Mens and womens implicit negativity towards obese fashion models
—Ulf Aagerup [] []