J Adv
Introduction
Journal of Advertising, 51(2)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Editorial
Past, Present, and Future of the Journal of Advertising
—Shelly Rodgers [] []
Articles
The Journal of Advertising’s First 50 Years
—James A. Muncy, Jacqueline K. Eastman & Rajesh Iyer [] []
The Journal of Advertising’s Production and Dissemination of Advertising Knowledge: A 50th Anniversary Commemorative Review
—Naveen Donthu, Weng Marc Lim, Satish Kumar & Debidutta Pattnaik [] []
Don’t Lose Your Product in Story Translation: How Product–Story Link in Narrative Advertisements Increases Persuasion |
—Matthias Glaser & Heribert Reisinger [] []
Why Am I Getting This Ad? How the Degree of Targeting Disclosures and Political Fit Affect Persuasion Knowledge, Party Evaluation, and Online Privacy Behaviors |
—Alice Binder, Marlis Stubenvoll, Melanie Hirsch & Jörg Matthes [] []
Ad Agency Leadership in the US, UK, and Australia: A Mixed-Method Analysis of Effective Attributes and Styles
—Padmini Patwardhan, Gayle Kerr, Hemant Patwardhan, Louise Kelly, Sabrina Habib, Kathleen Mortimer & Sally Laurie [] []
Polysemic Interpretations: Examining How Women with Visual Impairments Incorporate, Resist, and Subvert Advertising Content
—Ella Houston [] []
Note
When E-Commerce Personalization Systems Show and Tell: Investigating the Relative Persuasive Appeal of Content-Based versus Collaborative Filtering
—Mengqi Liao & S. Shyam Sundar [] []