J Acad Mar Sci
Introduction
Journal of the Academy of Marketing Science, 50(4)
POSTING TYPE: TOCs
Brand actions and financial consequences: a review of key findings and directions for future research
—Vanitha Swaminathan, Sayan Gupta, Kevin Lane Keller, Donald Lehmann []
The value relevance of digital marketing capabilities to firm performance
—Christian Homburg, Dominik M. Wielgos []
Customer-oriented salespeople’s value creation and claiming in price negotiations
—Roland Kassemeier, Sascha Alavi, Johannes Habel, Christian Schmitz []
Collect them all! Increasing product category cross-selling using the incompleteness effect
—Christoph Bauer, Katie Spangenberg, Eric R. Spangenberg, Andreas Herrmann []
Augmented reality-delivered product information at the point of sale: when information controllability backfires
—Stefan Hoffmann, Tom Joerß, Robert Mai, Payam Akbar []
CEO narcissism, brand acquisition and disposal, and stock returns
—Zixia Cao, Kehan Xu []
Digital selling: organizational and managerial influences for frontline readiness and effectiveness
—Ryan Mullins, Raj Agnihotri []
How does power distance belief impact consumers’ responses to demotion in hierarchical loyalty programs? The dual processes of monetary and psychological losses
—Huachao Gao, Yinlong Zhang []
How does ambivalence affect young consumers’ response to risky products?
—Anne Hamby, Cristel Russell []
Critics’ conformity to consumers in movie evaluation
—Jun Pang, Angela Xia Liu, Peter N. Golder []