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INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

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RV camping with nature’s betrayal: a consumer autoethnography in word
—Barbara Olsen [] [Google Scholar]

Embodied knowledge in customer experience: reflections on yoga
—Tiina-Kaisa Kuuru [] []

“Multimodal Sensory Marketing” in retailing: the role of intra- and intermodality transductions
—Erhard Lick [] []

Hip-hop: a marketplace icon
—Jonas Polfuß [] []

Facemask: from pandemic to marketplace iconicity
—Ksenia Silchenko & Luca M. Visconti [] []

Book Review

Franchise: the golden arches in Black America, by Marcia Chatelain, Liveright Publishing Corporation, 2021, 275 pp., $18.95 (pbk), ISBN 978-1-63149-870-1
—Ida Lunde Jørgensen []