J Prod Brand Man
Introduction
Journal of Product & Brand Management, 31(5)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Sustainability through the lens of the professional adviser: the case for brand trust [+>Google+Scholar+&btnG=Search”>Google Scholar]
Automated text analyses of YouTube comments as field experiments for assessing consumer sentiment towards products and brands
—Charles S. Areni []
Exploring the chain of effects between local identity and expatriate consumers’ preference for local food brands
—Dario Miocevic, Ruzica Brecic, Srdan Zdravkovic []
Birds of a feather: brand attachment through the lens of consumer political ideologies
—Richard L. Flight, Kesha Coker []
User design as a double-edged sword: exploring perceived self-improvement and uncertainty in purchasing utilitarian products
—Chunfeng Chen, Depeng Zhang, Kevin Lu, Catherine L. Wang []
Understanding the ties between brand gender and brand engagement in online brand communities: the moderating role of consumers’ biological sex
—Jitender Kumar []
The effect of corporate political advocacy on brand perception: an event study analysis
—Jan Klostermann, Chris Hydock, Reinhold Decker []
Customers’ self-image congruity and brand preference: a moderated mediation model of self-brand connection and self-motivation
—Yaoqi Li, Chun Zhang, Lori Shelby, Tzung-Cheng Huan []
Cultivating consumer subjective well-being through online brand communities: a multidimensional view of social capital
—Zhimin Zhou, Rixiang Wang, Ge Zhan []
Enhancing brand loyalty through online brand communities: the role of community benefits
—Travis K. Huang, Yi-Ting Wang, Kuan-Yu Lin []