J Mar Theory Prac
Introduction
Journal of Marketing Theory and Practice, 30(2)
POSTING TYPE: TOCs
Capturing marketing practices for harnessing value-in-use
—Kea Hartwig & Frank Jacob [] []
Big names and small price tags: an analysis of celebrity endorsement on consumers’ perceptions of price, quality, and intent to purchase
—Delancy H. S. Bennett, Nwamaka A. Anaza & Yana Andonova [] []
The importance of fit: a predictive model of cause marketing effects
—Michelle M. Rego & Mark A. Hamilton [] []
A multi-dimensional view of consumer value to explain socially-responsible consumer behavior: a fuzzy-set analysis of Generation Y’s fast-fashion consumers
—Rubens Pauluzzo & Michela Cesarina Mason [] []
Heavy social networking and online compulsive buying: the mediating role of financial social comparison and materialism
—Saeed Pahlevan Sharif, Long She, Ken Kyid Yeoh & Navaz Naghavi [] []
The effects of multiple-period promotions differing in frequency and depth on internal reference price
—Daniel A. Sheinin & Albert J. Della Bitta [] []
Mobile wallets: achieving intention to recommend by brick and mortar retailers
—Shalini Nath Tripathi, Shalini Srivastava & Sushma Vishnani [] []
Shoppers’ digital deal seeking: Charting new territory
—Stephanie T. Gillison, Sharon E. Beatty & William Magnus. Northington [] []