J Mar
Introduction
Journal of Marketing, 86(4)
POSTING TYPE: TOCs
Connecting to Place, People, and Past: How Products Make Us Feel Grounded
—Isabel Eichinger, Martin Schreier, and Stijn M.J. van Osselaer [] []
Leveraging Cofollowership Patterns on Social Media to Identify Brand Alliance Opportunities
—Pankhuri Malhotra and Siddhartha Bhattacharyya [] []
Identifying Market Structure: A Deep Network Representation Learning of Social Engagement
—Yi Yang, Kunpeng Zhang, and P.K. Kannan [] []
Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices
—Lingrui Zhou, Katherine M. Du, and Keisha M. Cutright [] []
Examining Why and When Market Share Drives Firm Profit
—Abhi Bhattacharya, Neil A. Morgan, and Lopo L. Rego [] []
Households Under Economic Change: How Micro- and Macroeconomic Conditions Shape Grocery Shopping Behavior
—Thomas P. Scholdra, Julian R.K. Wichmann, Maik Eisenbeiss, and Werner J. Reinartz [] []
Is Distance Really Dead in the Online World? The Moderating Role of Geographical Distance on the Effectiveness of Electronic Word of Mouth
—Vilma Todri, Panagiotis (Panos) Adamopoulos, and Michelle Andrews [] []
Communication in the Gig Economy: Buying and Selling in Online Freelance Marketplaces
—Stephan Ludwig, Dennis Herhausen, Dhruv Grewal, Liliana Bove, Sabine Benoit, Ko de Ruyter, and Peter Urwin [] []