Italian J Mar
Introduction
Italian Journal of Marketing, 2022(2)
POSTING TYPE: TOCs
Issues in defining and placing consumer brand engagement
—Luigi Cantone, Pierpaolo Testa, Teresa Marrone []
Being best in the world or best for the world? Fostering CSR cooperative behaviors through communication
—Laura Illia, Elena Alberti, Grazia Murtarelli, Elanor Colleoni []
How brand experience, satisfaction, trust, and commitment affect loyalty: a reexamination and reconciliation
—Beichen Liang []
What basic human values influence impulse buying and status consumption
—Samuel Lins, João Areias, Rita Castro, Sibele Aquino []
An analysis of the relationships between human, technological and physical factors in the retail banking sector
—Michela C. Mason, Francesco Massara, Francesco Raggiotto []