Intl J Res Mar
Introduction
International Journal of Research in Marketing, 39(2)
POSTING TYPE: TOCs
How, why, and when disclosure type matters for influencer marketing
—Zeynep Karagür, Jan-Michael Becker, Kristina Klein, Alexander Edeling []
Too much of a good thing? The unforeseen cost of tags in online retailing
—Amir Sepehri, Rod Duclos, Nasir Haghighi []
Feeling lucky: How framing the target product as a free gift enhances purchase intention
—Maggie Wenjing Liu, Chuang Wei, Lu Yang, Hean Tat Keh []
The friluftsliv response: Connection, drive, and contentment reactions to biophilic design in consumer environments
—Iana A. Castro, Heather Honea, Erlinde Cornelis, Anuja Majmundar []
Incentives for learning: How free offers help or hinder motivation
—Yih Hwai Lee, Catherine Yeung []
Grassroots innovation success: The role of self-determination and leadership style
—Stefan Stremersch, Nuno Camacho, Elio Keko, Stefan Wuyts []
A measurement model of the dimensions and types of informal organizational control: An empirical test in a B2B sales context
—Stacey L. Malek, Shikhar Sarin, Bernard J. Jaworski []
Introduction: Global marketing strategy
—P.K. Kannan []
Marketing’s role in multi-stakeholder engagement
—Lerzan Aksoy, Sandhya Banda, Colleen Harmeling, Timothy L. Keiningham, Anita Pansari []
Marketing performance assessment and accountability: Process and outcomes
—Neil A. Morgan, Satish Jayachandran, John Hulland, Binay Kumar, Costas Katsikeas, Agnes Somosi []
Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions
—Rajan Varadarajan, Roman B. Welden, S. Arunachalam, Michael Haenlein, Shaphali Gupta []
A global perspective on the marketing mix across time and space
—Julian R.K. Wichmann, Abhinav Uppal, Amalesh Sharma, Marnik G. Dekimpe []
Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities
—Praveen K. Kopalle, Manish Gangwar, Andreas Kaplan, Divya Ramachandran, Werner Reinartz, Aric Rindfleisch []
Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches
—Venkatesh Shankar, Dhruv Grewal, Sarang Sunder, Beth Fossen, Kay Peters, Amit Agarwal []
Customer-based execution strategy in a global digital economy
—J. Andrew Petersen, Brianna JeeWon Paulich, Farnoosh Khodakarami, Stavroula Spyropoulou, V. Kumar []
Brand response to environmental turbulence: A framework and propositions for resistance, recovery and reinvention
—Lopo Rego, Michael Brady, Robert Leone, John Roberts, Chandra Srivastava, Rajendra Srivastava []
Interfirm collaboration and exchange relationships: An agenda for future research
—Sourav Bikash Borah, Girish Mallapragada, Raghu Bommaraju, Rajkumar Venkatesan, Narongsak Thongpapanl []
Cross-border marketing ecosystem orchestration: A conceptualization of its determinants and boundary conditions
—Kelly Hewett, G. Tomas M. Hult, Murali K. Mantrala, Nandini Nim, Kiran Pedada []