Intl J Adv
Introduction
International Journal of Advertising, 41(5)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Special issue on the Future of Advertising
Editorial
Introduction to the special issue on the future of advertising
—Sukki Yoon [] []
Message and media: the future of advertising research and practice in a digital environment
—Scott Koslow & David W. Stewart [] []
Smiling AI agents: How anthropomorphism and broad smiles increase charitable giving
—Tae Hyun Baek, Marat Bakpayev, Sukki Yoon & Seeun Kim [] []
Assessing the relationship between gamified advertising and in-app purchases: a consumers’ benefits-based perspective
—Riccardo Rialti, Raffaele Filieri, Lamberto Zollo, Saleh Bazi & Cristiano Ciappei [] []
Understanding online users by segmenting their search keywords: empirical analysis from online auto insurance search advertising
—Sunghoon Kim & Moon Young Kang [] []
Sexual ad appeals in social media: effects and influences of cultural difference and sexual self-schema
—Hojoon Choi, Kyunga Yoo, Tom Reichert & Temple Northup [] []
The effects of mobile phone use motives on the intention to use location-based advertising: the mediating role of media affinity and perceived trust and risk
—A-Reum Jung & Jun Heo [] []
Social media advertising endorsement: the role of endorser type, message appeal and brand familiarity
—Haiyun Zhu, Mikyoung Kim & Yung Kyun Choi [] []