Euro J Mar
Introduction
European Journal of Marketing, 56(5)
POSTING TYPE: TOCs
Exploring consumer constructions of local food: meanings and influences
—Rajlakshmi Banerjee, Barry Quinn []
Developing a service quality scale for artificial intelligence service agents
—Nurhafihz Noor, Sally Rao Hill, Indrit Troshani []
Consumer power: scale development and validation in consumer–firm relationship
—Sanam Akhavannasab, Danilo C. Dantas, Sylvain Senecal, Bianca Grohmann []
Exploration, exploitation, ambidexterity and the performance of international SMEs
—Lixun Su, Annie Peng Cui, Saeed Samiee, Shaoming Zou []
Consumers’ responses to moral controversies of religiously positioned brands: the effects of religiosity on brand loyalty
—Rafi M.M.I. Chowdhury, Denni Arli, Felix Septianto []
50 years of social marketing: seeding solutions for the future
—Timo Dietrich, Erin Hurley, Julia Carins, Jay Kassirer, Sharyn Rundle-Thiele, Robert W. Palmatier, Rowena Merritt, Scott K. Weaven, Nancy Lee []
Internal market orientation, interdepartmental relationships and market performance: the pivotal role of employee satisfaction
—Qionglei Yu, Bradley Richard Barnes, Yu Ye []
Your gift, but my attitude: gift-givers’ aversion to attitude-inconsistent gifts
—Julian Givi, Yumei Mu []
A brand hegemony rejection explanation for digital piracy
—Espen Jütte, Erik L. Olson []
The role of threat-based awe and construal level in charitable advertising
—Felix Septianto, Reza Ashari Nasution, Devi Arnita, Yuri Seo []
Incumbent defense strategies and new entrants market exit: the moderating role of relational market-based assets
—Sina Aghaie, Omid Kamran-Disfani, Amir Javadinia, Maryam Farhang, Ashok Bhattarai []