Eur J Mar
Introduction
European Journal of Marketing, 56(6)
POSTING TYPE: TOCs
Special issue: Artificial intelligence as a market-facing technology []
Guest editors: Stuart Barnes, Ko de Ruyter
Guest editorial: Artificial intelligence as a market-facing technology: getting closer to the consumer through innovation and insight
—Stuart Barnes, Ko de Ruyter []
Using AI predicted personality to enhance advertising effectiveness
—Michael Shumanov, Holly Cooper, Mike Ewing []
Predicting crowdfunding success with visuals and speech in video ads and text ads
—Osamah M. Al-Qershi, Junbum Kwon, Shuning Zhao, Zhaokun Li []
Just walk out: the effect of AI-enabled checkouts
—Yuanyuan (Gina) Cui, Patrick van Esch, Shailendra Pratap Jain []
Hey Alexaorder groceries for me the effect of consumerVAI emotional attachment on satisfaction and repurchase intention
—Reema Singh []
Unreal influence: leveraging AI in influencer marketing
—Sean Sands, Colin L. Campbell, Kirk Plangger, Carla Ferraro []
Antecedents and consequences of chatbot initial trust
—Rania Badr Mostafa, Tamara Kasamani []