Asia Pac J Mar Logistics
Introduction
Asia Pacific Journal of Marketing and Logistics, 34(6)
INTEREST CATEGORY: RETAIL AND PRICING
POSTING TYPE: TOCs
Change in brand attitude depending on fashion film type: the psychological mechanisms by engagement and consumer fantasy proneness
—Hyun Hee Park []
Big Five personality traits and green consumption: bridging the attitude-intention-behavior gap
—Cong Doanh Duong []
The interactive effect of insight and cuteness in driving purchase likelihood: a lay belief of creativity
—Felix Septianto, Rokhima Rostiani, Widya Paramita []
The importance of region of origin and geographical labeling for tea consumers: the moderating effect of traditional tea processing method and tea prices
—Tung-Sheng Wang, Austin Rong-Da Liang, Chia-Chun Ko, Jie-Heng Lin []
Buyer–supplier collaborative cost sharing and the performance of fresh agricultural produce cold chains: a retailer fairness concern perspective
—Wucheng Zi, Guodong Li, Xiaolin Li, JiaYu Zhou []
Neuropsychological responses of consumers to promotion strategies and the decision to buy sports products
—Behzad Izadi, Ali Ghaedi, Mohammadreza Ghasemian []
Luxury goods and their counterfeits in Sub-Saharan Africa: a conceptual model of counterfeit luxury purchase intentions and empirical test
—Charmant Sengabira Ndereyimana, Antonio K.W. Lau, Dana-Nicoleta Lascu, Ajay K. Manrai []
Unlatching or latching a door to the competitor
—Wooje Cho, Woojung Chang, Dongryul Lee []
The role of buyer-seller guanxi facets and positions in social commerce: an analysis of the buyer’s perspective in Taiwan
—Wen-Kuei Wu, Hsiao-Chung Wu, Chih-Sung Lai [Google Scholar]
From keyword to keywords: the role of keyword portfolio variety and disparity in product sales
—Xia Cao, Zhi Yang, Feng Wang, Chongyu Lu, Yueyan Wu []
The effects of perceived luxury value on customer engagement and purchase intention in live streaming shopping
—Fan Yu, Ran Zheng []