J Soc Mar
Introduction
Journal of Social Marketing, 12(3)
INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs
Special issue: 50 years of Social Marketing: Looking Back and Looking Forward
Guest editors: Michael Basil
Introduction to the 50th anniversary special issue
—Michael Basil []
Examining 50 years of social marketing through a bibliometric and science mapping analysis
—Jessica Salgado Sequeiros, Arturo Molina-Collado, Mar Gómez-Rico, Debra Basil []
Social marketing at 50: towards an epistemological expansion of the discipline to embrace diversity. A Viewpoint
—Erik Cateriano-Arévalo, Saud Alrakhayes, Liz Foote, Tamanna Hussain, Krystle Lai, Lucy Nyundo []
Social marketing AS pedagogy
—Ann-Marie Kennedy, Ekant Veer, Joya Ananda Kemper []
Social marketing: ready to help revolutionise marketing education
—Fiona Harris []