J Mar Higher Ed
Introduction
Journal of Marketing for Higher Education, 32(1)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
The effect of perceived service quality, satisfaction and loyalty on perceived job performance: perceptions of university graduates
—Lovemore Chikazhe, Charles Makanyeza & Nicholas Z. Kakava [] []
The homogenisation of prospectuses over the period of massification in the UK |
—Elizabeth Bronwen Knight [] []
Investigating the major factors that contribute to satisfaction with university formation in Psychology and Teaching in Chile
—Oscar Espinoza, Luis Eduardo González, Luis Sandoval, Javier Loyola, Noel McGinn & Dante Castillo [] []
Achieving university libraries user loyalty through user satisfaction: the role of service quality
—Kojo Kakra Twum, Matilda Adams, Stephen Budu & Rosina Akuokor Anati Budu [] []
Co-creating positive outcomes in higher education: are students ready for co-creation?
—Berna Tarı KasnakoÄŸlu & Hande Mercan [] []
Is university performance embedded in university-industry collaboration, marketization and information disclosure? Evidence from India
—Niti Chatterji, Rudra Rameshwar & Ravi Kiran [] []
Mobile social media marketing: a new marketing channel among digital natives in higher education?
—Lai-Wan Wong, Garry Wei-Han Tan, Jun-Jie Hew, Keng-Boon Ooi & Lai-Ying Leong [] []
Exploring the determinants of choosing an academic destination under a short-term mobility: a cross-cultural comparison of Poland and Portugal
—Joanna Kosmaczewska [] []