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INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

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The Dark and Bright Side of Online Consumer Behaviour

Issue Edited by: Park Thaichon, Jun-Hwa Cheah (Jacky), Hiram Ting

EDITORIAL

The dark and bright side of online consumer behavior
—Park Thaichon, Jun-Hwa Cheah, Hiram Ting []

An examination of personality traits as predictors of electronic word‐of‐mouth diffusion in social networking sites
—Ovidiu-Ioan Moisescu, Ioana Dan, Oana-Adriana Gică []

Purchasing social attention by tipping: Materialism predicts online tipping in live‐streaming platform through self‐enhancement motive
—Yang Wu, Gengfeng Niu, Zhenzhen Chen, Dongjing Zhang []

The effect of AI quality on customer experience and brand relationship
—Tuyet-Mai Nguyen, Sara Quach, Patamaporn Thaichon []

Impact of brands’ Facebook page characteristics and followers’ comments on trust building and purchase intention: Alternative attractiveness as moderator
—Davoud Nikbin, Thineletchemy Aramo, Mohammad Iranmanesh, Morteza Ghobakhloo [Google Scholar]

Trust spillovers in the sharing economy: Does international Airbnb experience foster cross‐national trust?
—Judith Kas, Joyce Delnoij, Rense Corten, Paolo Parigi []

The bright side of online consumer behavior: Continuance intention for mobile payments
—Sonal Purohit, Rakhi Arora, Justin Paul []

Customer retention: Exploring the effects of relationship layers and perceived indifference
—Sara Quach []

Effect of online social media marketing efforts on customer response
—Yogesh Upadhyay, Justin Paul, Ruturaj Baber []

Balancing web personalization and consumer privacy concerns: Mechanisms of consumer trust and reactance
—Xinyu Chen, Jian Sun, Hongyan Liu []

Value creation or value destruction: Conceptualizing the experiential nature of value‐in‐use
—Muhammad Farrukh Abid, Amjad Shamim, Zaheen Khan, Imran Khan []

Value added or overload? A study of the countervailing effects of non‐core features on mobile banking apps
—Venessa Chan Lyu, Wynne Chin, Hongfeng Zhang, Vincent Liu []

When influencers are not very influential: The negative effects of social media verification
—Jazlyn Elizabeth Dumas, Rusty Allen Stough []

Navigating privacy concerns through societal benefits: A case of digital contact tracing applications
—Siti Aqilah Jahari, Ashley Hass, Danielle Hass, Mathew Joseph []