J Adv Res
Introduction
Journal of Advertising Research, 62(2)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
New Investigations Into Creativity, Data Sharing, and Influencers: High-Impact Themes and Contributors Propel Advertising Scholarship Forward
—John B. Ford [] []
A Scientometric Study of the Journal of Advertising Research: Prominent Contributors and Research Themes from 1996 to 2019
—Naveen Donthu, Weng Marc Lim, Satish Kumar, and Debidutta Pattnaik [] []
How Has the Digital Environment Affected Advertising Creativity? Digital’s Impact on the Creative Process, Person, and Product: A Delphi Study
—Petra Goor, Gayle Kerr, and Hyun Seung Jin [] []
What Makes Consumers Willing to Share their Data in Addressable TV Advertising? The Influence of Personal and Situational Factors on Consumer Willingness To Disclose Information
—Leen De Schaepdrijver, Philippe Baecke, and Koen Tackx [] []
Managing the Transparency Paradox of Social-Media Influencer Disclosures: How to Improve Authenticity and Engagement when Disclosing Influencer–Sponsor Relationships
—Nadia Steils, Annabel Martin, and Jean-François Toti [] []
Do Sport Sponsorship Announcements Help or Hurt Rival Sponsors’ Market Values? Comparing the Stock Returns of Sponsors and Their Rivals In the United States and Japan
—Fumiko Takeda [] []
How Do Information Sources Shape Voters’ Political Views? Comparing Mainstream and Social-Media Effects on Democrats, Republicans, And the Undecided
—Anil Mathur and George P. Moschis [] []