Intl Mar Rev
Introduction
International Marketing Review, 39(3)
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs
Special issue: Emerging challenges in international marketing knowledge management
Guest editors: Manlio Del Giudice, Demetris Vrontis, Arvind Malhotra, Piyush Sharma
Emerging challenges in international marketing knowledge management
—Manlio Del Giudice, Demetris Vrontis, Arvind Malhotra, Piyush Sharma []
Eyes open and hands on: market knowledge and marketing capabilities in export markets
—Mohammad Tayeenul Hoque, Mohammad Faisal Ahammad, Nikolaos Tzokas, Shlomo Tarba, Prithwiraj Nath []
Analysing the importance of international knowledge, orientation, networking and commitment as entrepreneurial culture and market orientation in gaining competitive advantage and international performance
—Mohammad Falahat, Pedro Soto-Acosta, T. Ramayah []
Impact of knowledge sharing on employees’ service quality: the moderating role of artificial intelligence
—Tuyet-Mai Nguyen, Ashish Malik [Google Scholar]
Technological knowledge and internationalization: evidence from India
—Saurabh Bhattacharya, Arpita Agnihotri, Natalia Yannopoulou, Georgia Sakka []
Market knowledge acquisition and transfer in international SMEs: peculiarities, specifications and linkages to market success
—Evangelia Siachou, Ioanna Papasolomou, Eleni Trichina, Alkis Thrassou []
Digital platforms and international performance of Italian SMEs: an exploitation-based overview
—Francesco Caputo, Fabio Fiano, Teresa Riso, Marco Romano, Adnane Maalaoui []
Building dynamic capabilities for international marketing knowledge management
—Veronica Scuotto, Chiara Nespoli, Rosa Palladino, Imen Safraou []
The open innovation journey along heterogeneous modes of knowledge-intensive marketing collaborations: a cross-sectional study of innovative firms in Europe
—Armando Papa, Alice Mazzucchelli, Luca Vincenzo Ballestra, Antonio Usai []
A network model approach to enhance knowledge sharing for internationalization readiness of SMEs
—Domitilla Magni, Roberto Chierici, Monica Fait, Kelly Lefebvre []
How knowledge acquisition creates a competitive edge? A qualitative inquiry from international consultancy alliance
—Muhammad Shakeel Aslam, Imran Ali, Ahmad Qammar, Lea Kiwan, Amandeep Dhir []
Testing the antecedents of customer knowledge sharing on social media: a quantitative analysis on Italian consumers
—Gabriele Baima, Gabriele Santoro, Anna Claudia Pellicelli, Maciej MitrÄ™ga []
Knowledge sharing in international markets for product and process innovation: moderating role of firm’s absorptive capacity
—Sheshadri Chatterjee, Ranjan Chaudhuri, Demetris Vrontis [Google Scholar]
Investigating the influence of absorptive capacity of recipients within cross-border transfer of knowledge: evidence from emerging markets
—Hina Mehreen, Hussain Gulzar Rammal, Vijay Pereira, Manlio Del Giudice []
International open innovation and international market success: an empirical study of emerging market small and medium-sized enterprises
—Nadia Zahoor, Zaheer Khan, Ahmad Arslan, Huda Khan, Shlomo Yedidia Tarba []